Digital Use | Elucidate Estates

Who owns the media

Elucidate Estates keeps the copyright to all photos, video, 3D tours, floor plans and other media we create. Once your invoice is paid in full, you receive a non-exclusive, non-transferable license to use that media as described on this page. Section 7 of our Terms and Conditions is the binding version of these rules.

What your license covers

The client who books and pays for the shoot, usually the listing agent, may use the media to market that property while it is listed with them, including on:

The MLS and listing portals such as Zillow and Realtor.com
Property websites, brokerage websites and email campaigns
Social media posts, reels and ads about the listing
Printed flyers, brochures, mailers and signs

After the property sells, you may keep using the media to show your own track record, for example in “just sold” posts and your portfolio.

What needs our permission

Sharing or selling the media to other agents, including a new listing agent if the listing changes hands
Use by builders, architects, designers, stagers, vendors, HOAs or publications
Using the media to market a different property
Editing that changes what the property looks like, beyond cropping and resizing
Removing watermarks or credits where they’re required
Selling the media or using it for stock or unrelated commercial purposes

We’re glad to license media to other parties. Ask us and we’ll quote a fee.

Virtual staging and twilight

Virtually staged and virtual twilight images should be labeled as such wherever they appear, and you should follow your MLS’s rules for altered images.

Our own use

We may show the media in our portfolio, on our website and on our social media. We won’t publish identifying details beyond what is already publicly advertised. If a property needs to stay private, or you’d like specific images left out, tell us in writing.

Questions